Branding Guidelines Home
Branding Guidelines Home
The Minuteman logos are the most important visual identifier for the School.
Consistent use of the Minuteman logo increases awareness of the school and reinforces our image with parents, students, partners and others. As such, the Minuteman logo should never be recreated. Always reproduce the logo from the approved electronic art.
Minuteman High School
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Minuteman Logo Breakdown
- The logo is made up of three elements: the Minuteman logotype, the Minuteman icon, and the tagline. These elements should always appear together as shown in the lock-up except in those cases in which the logo and icon appear without the tagline.
Minimum Reproduction Size
- The minimum reproduction size of the Minuteman logo is 2.25” wide. If the logo is used without the tagline, the minimum size is 1.25” wide.
Primary Logo
- The preferred logo is the two-color version which consists of Pantone 540® (blue) for the logotype and icon and Pantone 142® (gold) for the vertical rule and the tagline.
Minimum Amount of Clear Space
- A minimum amount of clear space should be maintained around all four sides of the Minuteman logo (as indicated by the magenta rule). This minimum space is defined as X (where X is the height of the logo). Illustrations, photography and typography should not enter the space as defined by the magenta rule.
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Whenever possible the Minuteman logo should appear in two colors.
When it is impossible to use the two-color version, the logo may be reproduced in 100% black or solid Pantone® 540.
On black or dark colored backgrounds, the logo may reverse to white.
File Formats
Before downloading Minuteman logo art, please review the file types below to be sure you are using the correct one.
The EPS/AI file is the source vector file. It can be sized up without loss of resolution and should be used for all printed materials.
The JPEG and GIF files are pixel-based and resolution dependent. Sizing up will result in resolution loss (i.e., fuzzy or pixelated appearance). These files should be used for all online/screen based materials and with programs that do not accept EPS files.- Word and Excel: JPG
- InDesign and QuarkXpress: EPS
- Web: GIF or JPG
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Do not use a scan or photocopy of the Minuteman logo.
Do not interchange the Minuteman blue and Minuteman gold. The logotype and icon are always blue. The tagline and vertical rule are always black.
Do not distort the logo.
Do not use colors other than the approved Minuteman logo colors.
Do not use the one color logo in any color other than black, Pantone® 540 or white.
Do not use the icon as a design element unless it has been approved.
Do not use tints of the approved Minuteman logo colors.
Do not place the two color logo on any background colors or competing backgrounds.
Do not enclose the logo in a shape which could be interpreted as part of the logo.
DO NOT use logos with: 'Aspire, Accelerate, Achieve' OR 'A Revolution in Learning'
The samples below should NOT be used on any documents from 2018 onward.
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Color reproduction must visually match the PANTONE® Matching System color guide. Vendors and printers may need to adjust presses and inks to get an exact match. For web or electronic reproduction, please refer to the RGB/HEX translations. The CMYK translations will print differently on each color laser or inkjet printer. It is impossible to reproduce color with 100% accuracy using anything other than Pantone inks.
Minuteman Blue "Prussian Blue"
Printing [Offset & Digital] on Glossy/Coated Paper- Pantone 540 C
- CMYK: C-100 M-80 Y-39 K-37
Printing [Offset & Digital] on Uncoated/Matte Paper
- Pantone 540 U
- CMYK: C-100 M-80 Y-39 K-37
Web/Display
- RGB: R-10 G-50 B-85
- HEX: #0A3255
Minuteman Gold "Sunglow"
Printing [Offset & Digital] on Glossy/Coated Paper- Pantone 123 C
- CMYK: C-0 M-22 Y-82 K-0
Printing [Offset & Digital] on Uncoated/Matte Paper
- Pantone 128 U
- CMYK: C-0 M-16 Y-60 K-1
Web/Display
- RGB: R-255 G-200 B-46
- HEX: #FFCA2E
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Tagline: High School Revolutionized
DO NOT use logos with: 'Triangle/Mullet Man', 'Aspire, Accelerate, Achieve' OR 'A Revolution in Learning’
Full Color (4-Color/CMYK)
Primary Logo
Four Color (CMYK)
EPS - Vector, JPG - Raster
- Primary Logo [CMYK] - Vector (EPS)
- Primary Logo [CMYK] - Raster (JPG)
Primary Logo without Tagline
Four Color (CMYK)
EPS - Vector, JPG - Raster- Primary Logo without Tagline [CMYK] - Vector (EPS)
- Primary Logo without Tagline [CMYK] - Raster (JPG)
Secondary Logo
Four Color (CMYK)
EPS - Vector, JPG - Raster- Secondary Logo [CMYK] - Vector (EPS)
- Secondary Logo [CMYK] - Raster (JPG)
Icon 'Minuteman Head'
Four Color (CMYK)
EPS - Vector, JPG - Raster- Minuteman Icon "The Head" [cmyk] - Vector (EPS)
- Minuteman Icon "The Head" [cmyk] - Raster (JPG)
Two Color
Primary Logo
Two Color (Pantone 540 & 123
- EPS - Vector (2 color files an only be printed using a vector file)
Secondary Logo
Two Color (Pantone 540 & 123)
EPS - Vector (2 color files an only be printed using a vector file)- Secondary Logo [SPOT] - Vector (EPS)
One Color
Primary Logo
One Color (Blue [Pantone 540], Black, White)
- Primary Logo [White] - Vector (EPS)
- Primary Logo [White] - Raster (PNG)
- Primary Logo [Blue/PMS 540] - Vector (EPS)
- Primary Logo [Black] - Vector (EPS)
- Primary Logo [Black] - Raster (JPG)
Primary Logo without Tagline
One Color (Blue [Pantone 540], Black, White)
- Primary Logo w/out tagline [White] - Vector (EPS)
- Primary Logo w/out tagline [White] - Raster (PNG)
- Primary Logo w/out tagline [Blue/PMS 540] - Vector (EPS)
- Primary Logo w/out tagline [Black] - Vector (EPS)
- Primary Logo w/out tagline [Black] - Raster (JPG)
Secondary Logo
One Color (Blue [Pantone 540], Black, White)
- Secondary logo [Blue] - Vector (EPS)
- Secondary ogo [Black] - Vector (EPS)
- Secondary logo [Black] - Raster (JPG)
- Secondary logo [White] - Vector (EPS)
- Secondary logo [White] - Raster (pnG)
Icon 'Minuteman Head'
One Color (Blue [Pantone 540], Black, White)
- Minuteman icon 'the head' [Blue] - Vector (EPS)
- Minuteman icon 'the head' [white] - Vector (EPS)
- Minuteman icon 'the head' [white] - Raster (PNG)
- Minuteman icon 'the head' [Black] - Vector (EPS)
- Minuteman icon 'the head' [Black] - Raster (PNG)
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Tagline: High School Revolutionized
DO NOT use logos with: 'Triangle/Mullet Man', 'Aspire, Accelerate, Achieve' OR 'A Revolution in Learning’
Full Color (RGB)
Full Color (RGB)
- Primary Logo [rgb] - Raster (jpg)
Primary Logo without Tagline
Full Color (RGB)
Secondary Logo
Full Color (RGB)
- Secondary Logo [rgb] - Raster (jpg)
- Secondary Logo [black] - Raster (jpg)
- Secondary Logo [white] - Raster (png)
- Secondary Logo [blue] - Raster (jpg)
Icon 'Minuteman Head’
Full Color (RGB)
- Primary Logo [rgb] - Raster (jpg)
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All fonts should always appear in their original form and should never be distorted.
The school name is typeset in 'Trajan Pro Regular’
The tagline is set in 'Brandon Grotesque Medium'UPDATED SAMPLE COMING SOON
Download Fonts
- TrajanPro3-Bold.otf
- TrajanPro-Regular.otf
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Minuteman High School Athletics
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To be used on official ATHLETIC LETTERHEAD, PRINTED COLLATERAL UNIFORM DECALS, apparel, merchandise and fundraising.
The preferred use of the primary logo is in its full color variant. However, a one color option is available for applications where full color is not achievable or desired.
Full Color
- Athletics Primary [CMYK] - Vector (EPS)
- Athletics Primary [RGB] - Raster (png)
Full Color, Reversed (Blue M)
- Athletics Primary reversed [CMYK] - Vector (EPS)
- Athletics Primary reversed [RGB] - Raster (png)
One Color (Blue, Yellow, White)
- Athletics Primary [Blue] - Vector (EPS)
- Athletics Primary [Blue] - Raster (PNG)
- Athletics Primary [white] - Vector (EPS)
- Athletics Primary [white] - raster (png)
- Athletics Primary [yellow] - Vector (EPS)
- Athletics Primary [yellow] - raster (png)
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Full Color w/ Blue Background
- Wordmark [cymk] - Vector (EPS)
- Wordmark [rgb] - Raster (PNG)
Full Color w/ No Background
- Wordmark, no background [cymk] - Vector (EPS)
- Wordmark, no background [rgb] - Raster (PNG)
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Color reproduction must visually match the PANTONE® Matching System color guide. Vendors and printers may need to adjust presses and inks to get an exact match. For web or electronic reproduction, please refer to the RGB/HEX translations. The CMYK translations will print differently on each color laser or inkjet printer. It is impossible to reproduce color with 100% accuracy using anything other than Pantone inks.
Minuteman Blue "Prussian Blue"
Printing [Offset & Digital] on Glossy/Coated Paper- Pantone 540 C
- CMYK: C-100 M-80 Y-39 K-37
Printing [Offset & Digital] on Uncoated/Matte Paper
- Pantone 540 U
- CMYK: C-100 M-80 Y-39 K-37
Web/Display
- RGB: R-10 G-50 B-85
- HEX: #0A3255
Minuteman Gold "Sunglow"
Printing [Offset & Digital] on Glossy/Coated Paper- Pantone 123 C
- CMYK: C-0 M-22 Y-82 K-0
Printing [Offset & Digital] on Uncoated/Matte Paper
- Pantone 128 U
- CMYK: C-0 M-16 Y-60 K-1
Web/Display
- RGB: R-255 G-200 B-46
- HEX: #FFCA2E
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All fonts should always appear in their original form and should never be distorted.
Font has only an ALL CAPS version
Download Fonts
- PorterhausSerif.ttf
- Gotham-BookItalic.otf
- Gotham-Thin.otf
- Gotham-Light.otf
- Gotham-ThinItalic.otf
- Gotham-Bold.otf
- Gotham-Black.otf
- Gotham-XLight.otf
- Gotham-UltraItalic.otf
- Gotham-XLightItalic.otf
Minuteman Technical Institute
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Color reproduction must visually match the PANTONE® Matching System color guide. Vendors and printers may need to adjust presses and inks to get an exact match. For web or electronic reproduction, please refer to the RGB/HEX translations. The CMYK translations will print differently on each color laser or inkjet printer. It is impossible to reproduce color with 100% accuracy using anything other than Pantone inks.
Minuteman Technical Institute Red "Persian Plum"
Printing [Offset & Digital] on Glossy/Coated Paper- Pantone 7421 C
- CMYK: C-0 M-77 Y-54 K-62
Printing [Offset & Digital] on Uncoated/Matte Paper
- Pantone 7421 U
- CMYK: C-0 M-77 Y-54 K-62
Web/Display
- RGB: R-97 G-22 B-45
- HEX: #651D32
Minuteman Blue "Prussian Blue"
Printing [Offset & Digital] on Glossy/Coated Paper- Pantone 540 C
- CMYK: C-100 M-80 Y-39 K-37
Printing [Offset & Digital] on Uncoated/Matte Paper
- Pantone 540 U
- CMYK: C-100 M-80 Y-39 K-37
Web/Display
- RGB: R-10 G-50 B-85
- HEX: #0A3255
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Full Color (4-Color/CMYK)
Primary Logo
Four Color (CMYK)
EPS - Vector, JPG - Raster- MTI Primary Logo [CMYK] - Vector (EPS)
- MTI Primary Logo [CMYK] - Raster (JPG)
Primary Logo without Script
Four Color (CMYK)
EPS - Vector, JPG - Raster- mti primary Logo without script [CMYK] - Vector (EPS)
- mti primary Logo without script [CMYK] - Raster (JPG)
Secondary Logo
Four Color (CMYK)
EPS - Vector, JPG - Raster- Mti secondary Logo [CMYK] - Vector (EPS)
- Mti secondary Logo [CMYK] - Raster (JPG)
Secondary Logo without Script
Four Color (CMYK)
EPS - Vector, JPG - Raster- Mti secondary Logo without script [CMYK] - Vector (EPS)
- Mti secondary Logo without script [CMYK] - Raster (JPG)
Two Color
Primary Logo
Two Color (Pantone 540 & 123)
EPS - Vector (2 color files an only be printed using a vector file)- Primary Logo [SPOT] - Vector (EPS)
Secondary Logo
Two Color (Pantone 540 & 123)
EPS - Vector (2 color files an only be printed using a vector file)
- Secondary Logo [SPOT] - Vector (EPS)
One Color
Primary Logo
One Color (Blue [Pantone 540], Black, White)
- Primary Logo [White] - Vector (EPS)
- Primary Logo [White] - Raster (PNG)
- Primary Logo [Blue/PMS 540] - Vector (EPS)
- Primary Logo [Black] - Vector (EPS)
- Primary Logo [Black] - Raster (JPG)
Primary Logo without Tagline
One Color (Blue [Pantone 540], Black, White)
- Primary Logo w/out tagline [White] - Vector (EPS)
- Primary Logo w/out tagline [White] - Raster (PNG)
- Primary Logo w/out tagline [Blue/PMS 540] - Vector (EPS)
- Primary Logo w/out tagline [Black] - Vector (EPS)
- Primary Logo w/out tagline [Black] - Raster (JPG)
Secondary Logo
One Color (Blue [Pantone 540], Black, White)
- Secondary logo [Blue] - Vector (EPS)
- Secondary logo [Black] - Vector (EPS)
- Secondary logo [Black] - Raster (JPG)
- Secondary logo [White] - Vector (EPS)
- Secondary logo [White] - Raster (pnG)
Icon 'Minuteman Head’
One Color (Blue [Pantone 540], Black, White)
- Minuteman icon 'the head' [Blue] - Vector (EPS)
- Minuteman icon 'the head' [white] - Vector (EPS)
- Minuteman icon 'the head' [white] - Raster (PNG)
- Minuteman icon 'the head' [Black] - Vector (EPS)
- Minutemanicon 'the head' [Black] - Raster (PNG)